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US Mobile Service Providers March 2014 Report Available Online by Researchmoz.us

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US Mobile Service Providers March 2014 Report Available Online by Researchmoz.us











ResearchMOZ


Albany, New York (PRWEB) March 26, 2014

Brands are becoming increasingly savvy in making adjustments in pricing that favor their ARPU, but as subscribers themselves become increasingly sophisticated, these shifts will eventually become transparent to them. It may be time for marketers to primarily focus on growing new services that benefit consumers, rather than tinkering further with plans.

Full Report: http://www.researchmoz.us/mobile-service-providers-us-march-2014-report.html

Table of Content

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Advertising creative

Abbreviations and terms

Abbreviations

Terms

Executive Summary

The market

Slow growth driven by data

Figure 1: Total US sales and fan chart forecast of cellular service revenue, at current prices, 2008-18

Prepaid gains, but remains a niche

Figure 2: US cellular service revenue, postpaid vs prepaid, 2013

Smartphone-centered lifestyles drive mobile data growth

Figure 3: Features used on cell phone in past 30 days, January 2011-September 2013

Data growth competes with faster speed, lower-cost fixed-point

Connected devices waiting for carriers to pick up

All Mintel Market Research Report: http://www.researchmoz.us/publisher/mintel-82.html

Key players

Figure 4: Cellular carrier, January-September 2013

T-Mobile’s pricing revolution

Network wars dominate airwaves

The consumer

Growth in highest-income group perk for pricy plans

Figure 5: Spend on monthly cell/wireless phone bill, by household income, January-September 2013

Younger subscribers more likely to switch

Figure 6: Interest in switching carriers, and switched to new service in past 12 months, by age, December 2013

Switchers seek cost-relief

Figure 7: Reasons for switching carriers, December 2013

What we think

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